Updated 23 September 2026
Privacy
What we collect, why, who helps us, how long we keep it and the choices you have. We’ve kept it plain. If anything is unclear, ask us at hello@whereweeat.co.uk.
Who we are
Where We Eat is made by PixelRain Limited, the film studio behind the show. PixelRain Limited is the controller of the personal data described here, which means we decide how it is used and are responsible for looking after it.
PixelRain LimitedTremough Innovation Centre
Penryn, Cornwall, TR10 9TA
Registered in England and Wales, company number 08326348
hello@whereweeat.co.uk
We follow the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
What we collect and why
| When | What | Why, and our lawful basis |
|---|---|---|
| You sign up for emails | Your email address, the wording you agreed to, when you signed up and confirmed, and that it came from this page | To send the first recipes and occasional emails. Consent, which you can withdraw at any time. |
| You use Work with us | Your name, email address, brand or organisation, and your message | To read and reply to you, and to discuss working together. Our legitimate interest in answering enquiries, or steps before a contract. |
| You tell us about someone | Whatever you share about the person you recommend | To decide whether to get in touch with them. Our legitimate interest in finding people to film. See below. |
| You email or message us | Your name, contact details and what you write | To reply and keep a record of our conversation. Our legitimate interest in answering you. |
| You visit the site | Your IP address, browser and the pages requested, in our host’s server logs, and briefly when you submit a form. | To deliver the site, keep it secure and stop spam and abuse. Our legitimate interest in running a safe website. |
| The background film plays | Your IP address and basic device details, received by our video streaming provider and the network that delivers its player | To show the film. Our legitimate interest in presenting the site. Viewer tracking and cookies are switched off. |
| You accept analytics | Pages viewed, how you arrived, approximate location, device and browser, a random identifier stored in a cookie, and whether a sign-up or enquiry was completed (never what you typed) | To understand how the site is used and improve it. Consent, given in your privacy choices. |
We don’t sell personal data, use it for advertising, or make decisions about you by automated means. This site isn’t intended for children under 13, and we don’t knowingly collect their data.
Work with us and people you tell us about
Messages from both forms go to our own inboxes, and only the people who make Where We Eat read them.
When you tell us about a baker, grower, fisherman or cook, please share only what’s needed for us to find them, ideally information they already make public, such as a business name and where they work. If we decide to get in touch, we’ll tell them how we came across them and delete the details if they’d rather not hear from us. If we don’t get in touch within six months, we delete the recommendation.
People we film
Where We Eat is a food show, so we film the people we meet. If you appear in our films or photographs, we’ll ask you to sign a release form first, explaining how the footage will be used and your rights. When we film in public places, we take care not to feature people who aren’t part of the story. If you have concerns about footage you appear in, contact us and we’ll do our best to help.
Data outside the UK
Some of these services are based in, or use servers in, the United States or the European Union. When personal data leaves the UK, we rely on safeguards recognised by UK law, such as UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or the UK International Data Transfer Addendum to standard contractual clauses.
How long we keep it
| Data | Kept for |
|---|---|
| Unconfirmed sign-ups | Links expire after 48 hours, and the requests are then deleted |
| Subscribers | Until you unsubscribe |
| Record of your consent | While you’re subscribed, then two years after an unsubscribe or deletion is recorded |
| Work with us messages and emails | Two years from our last contact |
| Recommendations we don’t act on | Six months |
| Google Analytics data | 14 months |
| Spam and abuse protection | A short time, then deleted automatically |
| Server logs | A short period set by our host, for security and fixing faults |
| Cookie data | As per your choices, and the table above |
After that, we securely delete or anonymise the data, unless you ask us to keep it or the law requires us to.
Keeping it safe
We take reasonable technical and organisational measures to protect your data, including:
- an encrypted connection for the whole site
- limited, private storage for the little we keep
- secure, password-protected systems and access limited to the people who need it
- regular reviews of how we work
No system is completely secure, but we take data protection seriously and act promptly if anything goes wrong.
Your rights and complaints
Under UK data protection law, you have the right to:
- access the personal data we hold about you
- correct inaccurate or incomplete data
- have your data deleted, in certain circumstances
- restrict how we use your data
- object to our use of it where we rely on legitimate interests
- receive data you gave us in a format you can take elsewhere
- withdraw consent at any time, without affecting what we did before
Email hello@whereweeat.co.uk and we’ll respond within one month. There’s no charge.
If you’re unhappy with how we’ve handled your personal information, please tell us first, by email or post using the details above. We’ll acknowledge your complaint within 30 days, look into it without undue delay, keep you informed and explain the outcome.
You also have the right to complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Links to other websites
This site links to other websites, including YouTube, Instagram and PixelRain. We don’t embed them here, and we’re not responsible for their privacy practices, so please check their policies when you visit.
Changes and contact
We’ll update this page when the site or the services we use change. Significant changes will be noted on the site, and the date at the top shows when it was last revised. If a change affects how we use your email address, we’ll tell subscribers first.
Questions about your data: hello@whereweeat.co.uk, or by post to PixelRain Limited, Tremough Innovation Centre, Penryn, Cornwall, TR10 9TA.